EdTech Startup toddl.co, the Leading SaaS Platform for Education SMBs, to Acquire BuscaExtraEscolares.com, Spain’s Largest Kids’ Activities Directory
The acquisition supports both female-founded businesses’ commitment to drive growth for kids’ activity organisers, while offering Spanish consumers the most extensive selection of kids’ classes and camps.
BARCELONA, April 18, 2023 – toddl.co, the first SaaS solution in Europe tailor-made for organisers of kids' activities, today announced that it has entered into an agreement to acquire BuscaExtraEscolares, Spain’s largest network of kids’ activity providers and academies. The deal will bring together two of the sector’s most prominent leaders, creating a one-stop shop for business owners and families alike.
“The acquisition comes at a pivotal time for the kids’ activities industry, with parents increasingly seeking to complement formal education with more tailored learning experiences that will equip their kids with the skills necessary for the future,” said Stephanie Meagher, Co-Founder and CEO of toddl.co. “Our businesses share a singular focus on bringing high quality enrichment opportunities to more families. By leveraging the best of both companies’ technology and expertise, we are more committed than ever to building best-in-class tools to help the sector grow and thrive. As a united team, we expect to penetrate more than 10% of the Spanish market by 2024 and to expand beyond Spain in 2025.”
toddl.co’s intent to acquire BuscaExtraEscolares comes on the heels of their recent appointment of CTO, Eneko Sarasola. toddl.co recruited Sarasola from Y Combinator-backed Payflow, where alongside his team, he helped develop a fintech application that enables early wage access for employees in multiple countries. At toddl.co, he is leading the technical development of their business management SaaS solution, and he’ll oversee the migration of BuscaExtraEscolares’ 1600 clients onto the toddl.co platform. toddl.co’s industry-leading B2B technology, combined with their existing consumer marketplace and the reach of BuscaExtraEscolares’ nationwide network will create the most extensive and integrated platform in the market.
"We have been clients of BuscaExtraEscolares for many years,” commented Meena Athwani, Master Franchisor for Catalonia, Aragón, La Rioja and Navarra of Helen Doron English, an English school franchise with more than 80 locations in Spain. “This acquisition represents a leap forward in the digitalization of the sector, so necessary and long awaited by schools and families. We are thrilled to be part of this merger, which we believe will revolutionize the industry, and we place all our trust in the union of both companies to achieve it."
“As a customer and user of both toddl.co and BuscaExtraEscolares for several years, I know how impactful the combination of these two powerhouses will be for the sector,” agreed Mimi Gueche, Owner of entreZebras, an educational and creative space located in the heart of Barcelona.
The acquisition will be an all-stock deal and will integrate both teams. Upon closing of the deal, BuscaExtraEscolares Founder Cristina García Ventura will join toddl.co in the role of Chief Business Development Officer, shareholder and founding team member.
“Since the founding of BuscaExtraEscolares 8 years ago, we have worked hard to achieve two main goals: to help families easily discover and book great classes and activities and to help academies gain more visibility and reach new students,” said García Ventura. “This acquisition is a major milestone for our company. With our experience and reputation in the industry and toddl.co's international team and cutting-edge technology, we will create a comprehensive 360° platform to digitize the education sector, in the same way Treatwell has done for the beauty industry.”
toddl.co is a Barcelona-based EdTech startup founded in 2021 by Stephanie Meagher and Lorin May. Their mission is to transform the way kids' activities businesses and families connect through a suite of powerful technology solutions. toddl.co is the first SaaS platform in Europe tailor-made for organizers of kids' activities. Their new all-in-one, cloud-based tool helps kids’ businesses streamline their bookings, payments and client management. The software is fully integrated with the toddl.co marketplace, giving educators a seamless way to reach new customers and freeing up time to focus on the families they serve.
BuscaExtraEscolares is the leading directory of academies, classes and camps in Spain, with more than 1,600 providers and 20,000 monthly users. The platform was founded in Barcelona in 2015 by Cristina García Ventura, who is a fervent believer in the power of technology to simplify people’s lives. BuscaExtraEscolares has been making life easier for parents and families who want to know the full range of classes and activities that exist in their city or neighborhood, and to connect them directly with the academies in just one click.
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